Selling consumer packaged goods can feel like a balancing act, requiring you to manage fast inventory turnover and delivery to both retailers and consumers. With so much at stake, even a small mistake can disrupt your operations and harm your brand’s reputation. That's why having a reliable CPG fulfillment partner with a track record for accuracy and efficiency is essential.
What Is CPG Fulfillment?
Consumer packaged goods, also known as CPGs, are products that customers use and replace regularly. Some of the most common types of CPGs include food and beverages, beauty products, health and wellness items, household items, and pet products. CPGs typically have high turnover rates and require careful handling to maintain their quality and appeal.
CPG fulfillment involves the storage, picking, packing, and shipping of all these products. It also includes batch tracking, expiration date monitoring, custom packaging, and seamless distribution to different retail channels. With effective CPG fulfillment, you can make sure your products reach consumers and retailers in perfect condition.
Our CPG Fulfillment Services
We provide a range of CPG fulfillment services to meet the demands of various businesses. Here is how we can support your brand at every step:
Expiry and Batch Tracking
Our team tracks every product using lot numbers and expiration dates. We prioritize shipping older products, which lowers the risk of product waste and returns. Our inventory management system also provides full visibility of inventory, so you can stay informed and confident that your customers only receive the best products.
Seamless Platform Integration
We integrate directly with e-commerce platforms and retail systems. This allows real-time syncing of inventory, orders, and tracking information, eliminating manual errors and improving operational speed.
B2B and DTC Fulfillment
We manage both B2B distribution and DTC shipping under one roof. Whether you need to send pallets to large retailers or single packages to individual shoppers, we’ve got you covered. Our flexible fulfillment model can be adapted to meet your customers’ expectations, helping you increase customer satisfaction across the board.
Subscription Box Fulfillment
We specialize in assembling and shipping subscription boxes efficiently. From curated health and wellness bundles to beauty kits, we ensure every box is packed with attention to detail so that your subscription customers receive a consistent experience.
Shelf-Ready Packaging Prep
Retailers have strict packaging and labeling requirements. Our staff makes sure every shipment is shelf-ready by applying retail-compliant barcodes and labels. Ensuring your packaging is compliant helps reduce delays and can boost your sales.
Custom Kitting
Our kitting experts can assemble promotional bundles, gift sets, and sample kits tailored to your marketing campaigns. We will make sure each promotional package aligns with your brand’s image and delivers a memorable experience to your customers.
How Our CPG Fulfillment Process Works
We streamline every step of order fulfillment to deliver a reliable, transparent, customer-focused experience. Here is what you can expect from our process:
Consumer Packaged Goods We Handle
At Encore Fulfillment, we handle a variety of consumer packaged goods, including:
Food and Beverages
We store and ship a wide range of non-perishable foods and beverages, including packaged snacks to ready-to-drink beverages. Our team uses lot number and expiry date tracking to ensure the quality of these items. Older products are shipped first to prevent waste, which can reduce costs substantially.
Nutritional Supplements
Supplements require careful handling to maintain their potency. We manage expiry tracking, lot number monitoring, and labeling to make sure each shipment is compliant and in good condition. Whether you sell vitamins, fitness supplements, or herbal products, we can help you build trust with your buyers through enhanced order fulfillment.
Beauty and Personal Care Items
Our team handles skincare products, cosmetics, and personal hygiene products with care to minimize the risk of breakage and leaks. We also provide custom brand inserts to help your products make a lasting impression.
Pet Products
We package and ship pet products securely to meet both retailer and consumer needs. Our team makes sure pet lovers receive their products in perfect condition every time.
Household Essentials
Cleaning products, kitchen supplies, and household gadgets require an effective fulfillment strategy. We have the capacity to manage diverse SKUs and fast inventory turnover rates. By providing timely delivery and branded packaging, we can help your business maintain a strong presence in homes across the country.
Benefits of Partnering With Encore Fulfillment
When you work with Encore Fulfillment, you gain several advantages that help you grow smarter and faster, including:
- Reduced Storage and Shipping Costs: We optimize inventory storage and choose the most cost-effective shipping solutions for each order. This helps you lower operational expenses without compromising delivery speed or quality.
- Faster Delivery: Our streamlined process ensures that products reach store shelves and customers’ doorsteps faster. We aim to keep your brand competitive in a fast-moving market.
- Enhanced Brand Authority: We follow your packaging guidelines closely to maintain your brand’s look and feel. Our team helps you create memorable unboxing experiences through custom packaging.
- Scalability: Our scalable warehousing services allow you to handle sudden spikes in demand without any disruptions to your supply chain operations. Whether you’re dealing with the holiday rush or a new product release, we help you handle increased order volumes with ease.
- Real-Time Visibility: With real-time inventory and order tracking, you can monitor every aspect of your fulfillment operation. This transparency helps you make smart decisions and identify opportunities for continuous improvement.
Contact Us Today
Managing fulfillment for consumer packaged goods is complex, but you don’t have to do it alone. With Encore Fulfillment, you can focus on developing your brand while we take care of the logistics with speed and accuracy. Contact us today to learn more about how our CPG fulfillment services work.
Frequently Asked Questions
Do you provide FBA prep for consumer packaged goods?
Yes, we handle labeling, packaging, and bundling for Amazon sellers in accordance with Amazon’s guidelines.
What factors need to be considered to ensure efficient CPG fulfillment?
Expiry and batch tracking and reliable shipping are essential to CPG fulfillment. It’s also important to invest in a warehousing system integration with your sales channels.
